User Experience Consulting
We became a longstanding partner with Scholastic and helped multiple divisions within the organization accomplish their digital goals.
Our work with Scholastic spanned over 4 years and during that time we took on a wide spectrum of work.
• App Evaluation, Strategy, UX/UI Design
• Social Media Integration Development (APIs)
• UX Consulting
• eCommerce UX/UI & Design
• Digital Strategy Definition
• Heuristic Evaluations & Site Analysis
• Backend Systems UX/UI for Teachers / Parents / Schools
• Integrated Marketing Design
• Branding Support
• Website Design at all levels
We worked with the Storia team to evaluate their current app and define and design a more comprehensive, easy to use experience that kept parents, teachers and kids more engaged and in control. Our solution provided better usability, easier management of accounts and greter personalization for children.
Througout our engagement with Scholastic we worked with many of their major brands.
Storia wanted to build awareness around their new digital eReader brand. We worked with Scholastic to design a Scratch & Win Sweepstakes that got users to download and share Storia with their friends and collagues – Scholastic’s eReader app.
Storia App Downloads
FB Status Likes
Promotional Shares on FB
eScholastic asked us to bring in a small team of UX and Visual Designers to work with the in-house team on a redesign of the Scholastic Store Online in tandem with another agency. Our work included definining the details of the User Experience, providing business analysis and executing on visual design based on in progress guidelines that we also helped define.
We evaluated defining elements accross segments and throughout the product catalog. We also refined the UX and Design for the full product catalog from Homepage to My Account, to the Catalog of Books to Search, Filters and Search Results, The site was also responsive with breakpoints for Desktop, Tablet and Mobile Phone.
Responsive Product Detail Page (Desktop, Tablet, Mobile)