Please enable JS
Shared Branches
Improved Star Rating


CO-OP Credit Union
Locator App Re-Design

Services Used

User Experience
Visual Design
iOS Development
Android Development

Preparing CO-OP’s mobile apps into the future through sound User Experience and clean Visual Design

The Challenge

CO-OP Financial Services services had two separate mobile apps - one for ATM locations and one for Shared Branch locations that users needed to download to find their locations.

The app designs and the data associated with them were in need of much improvement and the audience had spoken! The reviews in the app store ranged between 1 - 2.5 stars for both apps.

The previous apps were plagued by data integrity issues as well as bad usability for mobile devices. Users complained about unexpected interactions such as map locations disappearing while navigating the map, to limited functionality on mobile versus what was available on the desktop location search.

CO-OP members used this app to find their closest In-Network ATM or Shared branch locations to avoid fees and complete the most commen financial transactions. Locations could be at banks or in commonly visisted consumer locations such as a 7-Eleven or Rite Aid.

A missed opportunity to satisfy customers

Both apps had an overall average of three stars or less with the most recent versions receiving two or less star ratings.

Old App Design

While the old app was mostly fat finger friendly, the visual design, user interface and interaction design was outdated and did not take advantage of new functionality in the iOS and Android operating systems.

The display of the app content did not align with good information design principles to encourage behaviors, wayfinding and scannability.

The Solution

Our knowledge of best practice, a desire to push innovation and a comphrensive competitive and comparative analysis enabled us to introduce new design patterns into the app that made it easier to use and got users oriented with the full functionality from the start.

Navigation Wireframe

Onramping Wireframe

List View Wireframe

The wireframes communicated new areas of functionalty to make the user experience more complete. The new app included elements such as an onboarding process that introduced app features and allowed users to indicate their primary credit unions for more tailored search results.

New Design & Functionality

We modernized the visual design of the app by creating a clean and uncluttered design that had fundamental principles informed by a blend of material design and modern design techniques. Despite pushing the design boundaries with CO-OP, we worked to stay compliant with their brand guidelines.

“Working with the Brazen team was a great experience.
Their level of professionalism is unparalleled, and coupled with such creative minds, we were able to produce magic! With Brazen’s help, we turned our dated locator apps into a single modern application, and we ended up with a product that brought finding bank & ATM locations near you, into an exciting and personalized experience.”

- Alfonso F.
Senior Digital Marketing Professional.


Apps integrated into one

Other key enhancements included:

- An area to add and manage favorites
- A help area for users that need customer support
- Use of iOS and Android widgets and 3D Touch / Shortcuts menu
- A scalable global navigation that can grow with the app over time
- A location view with real time Open / Closed status

Location Detail Design

Map View Design

Direction Options Design

The new design included an updated list view with more up front information such as location status, and network types to help users make faster decisions

For users that needed directions we integrated the Apple and Google maps API but also privded shortcuts to Lyft and Uber.

We added a shortcut (3D touch) menu and a location widget that helps trigger a search or find the nearest locations without even opening the app!


More satisfied users!

CO-OP now has new and improved apps for both iOS and Android and the two apps have now been integrated into a single app experience.

The most recent reviews show a much more satisfied customer base and the 4 and 5 star ratings are evidence of that as well.

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